After a third of my internship is done, I have found that this week was probably one of the busiest weeks that I have had so far. I worked a lot with different hotels, restaurants, attractions and many other places to try and get photos for the new Greater Phoenix CVB website that will be launched in the summer. One thing about marketing is that in order to use photos from other companies, you need to make sure that you have the rights to use them. Some people may not know that you just cant go to a website and cut and paste from one to another. There is such thing as photo protection. So what I did was contact a list of CVB members to see if they wanted to participate in our new website construction by submitting some of their photos at no charge to them of course. This was basically just a ‘free per say’ way to advertise through us. I found that a lot of the companies were more then willing to participate because the economy is so bad right now that any extra advertising they could squeeze in would be a benefit to them.
Other than that, I also had my first press release meeting. Three of us from the Marketing Department and 3 people from the advertising agency that the CVB use met at a large print factor to approve the letterhead that was being made for the CVB. At first I was like, okay, we are going to walk into a room and look at the letterhead. How hard is that? Well that was not the case at all. We actually went into the back where all the printing is taking place in a large warehouse and actually watched them mix colors to make the perfect color for our letterhead. It definitely took like and precision to make it perfect. That was a great experience for me because it really gave me a good understanding as to what really goes on behind the scenes.
Other than that, I also had my first press release meeting. Three of us from the Marketing Department and 3 people from the advertising agency that the CVB use met at a large print factor to approve the letterhead that was being made for the CVB. At first I was like, okay, we are going to walk into a room and look at the letterhead. How hard is that? Well that was not the case at all. We actually went into the back where all the printing is taking place in a large warehouse and actually watched them mix colors to make the perfect color for our letterhead. It definitely took like and precision to make it perfect. That was a great experience for me because it really gave me a good understanding as to what really goes on behind the scenes.
I hope everyone has a great weekend with all the events that are going on in town involving the NBA All-Star Game and of course, Valentines Day! :)
Keep In Touch!
Nikki
Keep In Touch!
Nikki
P.S. If you want to check out some of the events that are going on in town this weekend come look at the CVB’s event calendar. (Something that I have been working on over the past weeks is to keep up-to-date events on the calendar). So check it out. http://www.visitphoenix.com/calendar/
Nikki that sounds awesome! What did the letterhead end up looking like?? Sounds like you have been busy with press release meetings and photo scouting...I give you permission to use any photos of me! lol! Good luck and talk to you soon!
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